Dogtopia is the leading dog daycare franchise offering dog daycare, boarding, retail products, and spa services. For a limited time, Dogtopia has single-unit and regional developer dog daycare franchise opportunities available in prime locations throughout the U.S. and Canada. Contact us today to find out if Dogtopia is right for you.
Rebrand reflects commitment to providing top quality pet services
TYSONS CORNER, VA (January 19, 2015) – Dogtopia®, an award winning dog daycare, boarding and spa franchise, announced today the company will adopt a new brand identity, including a new logo, signage, facility design and marketing collateral. The rebrand will be rolled out to Dogtopia’s 31 owned and franchise locations, as well as 15 new locations which are scheduled to open in 2015. The full conversion is expected to be complete by the end of the year.
Dogtopia’s new brand identity reinforces the company’s leadership position in the pet services sector — one of the fastest growing segments in the pet industry. The American Pet Products Association (APPA) reports that pet services (boarding, grooming) accounted for $4.73 billion in U.S. pet expenditures in 2014, a 7% increase over 2013, as compared to 5% growth for pet industry spending as a whole. The strong year-over-year growth can be attributed in part to increased spending per pet – which pet industry experts say is a result of a shifting sentiment to view pets as family. The Dogtopia facilities were redesigned with this high regard for canine companions in mind and feature contemporary aesthetics accented by a fresh color palette, as well as multiple playrooms with noise and impact reducing rubber floors for dogs of all ages and sizes.
“We recognize that our customers trust us with the care of their furry family members,” said Amy Nichols, CEO of Dogtopia. “When we decided to launch the new brand identity, we started with the facility design first, because it’s so important that it reflect the professional level of service and quality of care that we are providing.”
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