U.S.-based doggie daycare centres expand to Southern Ontario
TORONTO, ONTARIO (November 13, 2013) — Man's best friend can now live in the lap of ultimate comfort in Canada.
Pawdicures, shampoos, specialty gourmet treats, open play and naptime are just some of the features of Dogtopia, a leading dog daycare and spa enterprise that is expanding to five Canadian provinces, including Ontario.
More than one-third of Canadian households include a dog, according to Statistics Canada, and the Pet Industry Joint Advisory Council of Canada estimates pet lovers spent $6.5 billion on their animals in 2012.
"Canadians adore their dogs and want to give them the best care possible, which is why services such as those provided by Dogtopia are in high demand in communities across the country," says Amy Nichols, Dogtopia's CEO and founder. "Canadian dogs will now have the chance to experience the same level of comfort and socialization in an open play environment just as their American cousins have enjoyed since 2002."
Dogtopia's doggie daycare services began 11 years ago in Tysons Corner, Virginia, and the company has grown to 29 locations in the United States. Its emphasis has been training team members in the language and behaviour of dogs so they can supervise the safety and fun of pups in their care. Among the features that put dog owners' minds at ease are webcams, multiple play areas that allow dogs to be separated by size and temperament, and exercise built to promote socialization and stronger health.
Nichols aims to add more than 400 franchises during the next seven years, with 35 of them planned for Canada. The company recorded sales of over $14 million (U.S.) in 2012 as the pet-care industry continued to blossom in North America.
In Ontario, locations are expected soon in London, Kitchener-Waterloo, Milton, Burlington, Stoney Creek, Oakville and elsewhere in the Greater Toronto Area. Outside of the province, Dogtopia centres will open in British Columbia (Vancouver and Victoria), Alberta (Edmonton and Calgary), Saskatchewan and Manitoba in the near future. The company is also actively looking for commercial property space across the nation.
Anita Samadian, a franchise expert with successful launches in pet care and other industries during her career, will be the Regional Developer of Dogtopia's Eastern Canada operations.
"What attracted me to Dogtopia is both my love of dogs and the realization that a professional and standardized level of pet care is needed in Canada. Families have more than 180,000 dogs just in the City of Toronto," Samadian says. "During my career, I have met numerous dog owners who would express their frustration that Canada lacks a professional and safe place for their dogs to play and board. Dogtopia not only fulfills that demand, it raises dog daycare and boarding to a much higher level than we've ever had. It's not just the dogs who are comfortable at Dogtopia, it's their owners too."
Dogtopia prides itself on being a place where pets are valued as family and dogs enjoy playtime, spa treatments, and overnight stays in a positive environment. Dog owners have the assurance of leaving their pets in the hands of trained professionals while they're at work or away on vacation. Dogtopia associates nurture each and every pet as if it were their own. Each location offers dog daycare, boarding, spa services, and most also have professional grooming. Dogtopia welcomes social dogs of all ages, sizes, and abilities. The company was founded by Amy Nichols in 2002 and began franchising in 2005. Currently, there are 29 Dogtopia locations in operation across the U.S., and 11 additional locations in development. Visit www.dogtopiacanada.ca for more information.
Rod Charles, Elevation PR
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